The fitness company Equinox appears to agree with this sentiment completely. Their “We Don’t Speak January” campaign which just came out online states that the company will not be accepting new membership requests for the next few weeks. Part of the company’s statement reads “You are not a New Years Resolution. Your life does not begin at the beginning of the calendar year” and goes on to talk about not living life on a half-fulfilled basis.
The campaign has garnered some outrage online but it’s their choice to express this sentiment and ultimately the message appears to be aligned with their brand. There is nothing inherently wrong with making resolutions to better oneself, but to each their own.